Multichoice Implements Price Hike of at Least 19% Across DStv and GOtv Bouquets
Multichoice Nigeria, the operator of DStv and GOtv, has announced a second round of price increases for its pay-TV packages in 2023.
The new prices, set to take effect on November 6, 2023, come merely five months after the last price adjustment.
The company attributed the latest hike to escalating costs across various aspects of its operations, including content acquisition, infrastructure maintenance, and general operating expenses.
Additionally, Multichoice pointed to the prevailing economic challenges in Nigeria, such as high inflation and the depreciation of the national currency (naira).
The announcement has stirred mixed reactions among subscribers, with some expressing frustration, citing the financial strain on consumers, while others acknowledge the need for Multichoice to adjust prices to cover escalating operational costs and maintain the quality of its programming.
The impact of these price increases on Multichoice’s subscriber base remains to be seen. Some subscribers may consider exploring more cost-effective pay-TV alternatives, while others may evaluate their options, including potentially cancelling their subscriptions.
Multichoice has not released recent data on its subscriber numbers, making it challenging to gauge the immediate impact on its market share.
Source: Leadership News
